Target Market
We have chosen Nigeria as our initial target market at this stage with the African continent being our medium to long term goal. We believe Nigeria and Africa are home to a rich untapped potential, leveraged by the current state of its technological and telecom sectors in relation to its demographics and resources.
Africa general figures
Internet Penetration in Africa Africa 2020 Q1 March
Penetration Rate (% Population)
Source: Internet World Stats
Nigeria - General Figures
The following key figures are essential to really appreciate the potential that Nigeria has to offer for the industry we operate in.
- The current population of Nigeria is 213,523,159 as of Tuesday, December 14, 2021, based on Worldometer elaboration of the latest United Nations data.
- Nigeria 2020 population is estimated at 206,139,589 people at mid-year according to UN data.
- Nigeria's population is equivalent to 2.64% of the total world population.
- Nigeria ranks number 7 in the list of countries (and dependencies) by population.
- The population density in Nigeria is 226 per Km2 (586 people per mi2)
- The total land area is 910,770 Km2 (351,650 sq. miles)
- 52.0 % of the population is urban (107,112,526 people in 2020)
- The median age in Nigeria is 18.1 years.
Nigeria - Telecom Industry Contribution (2015-2020)
The telecommunications industry continues to contribute a greater share of the national GDP in Nigeria, reaching 12.45 percent in the fourth quarter of 2020. In 2015, this figure sat at 8.5 percent.
Our target market will include:
- Mobile telecom operators
- User of telecommunication systems
- Users of generators
- Users of solar panels
- Users of generator batteries
Market Strategy
We are aware of the nature of Nigerian business, cultural, and family-based ecosystems, where satisfied customers are very likely to generate business referrals. Ultimate Zone LTD set customer satisfaction as its highest priority especially in light of its propensity in driving our business growth.
Our Marketing Strategy will adopt the following tactics:
Introduce our products and services using traditional media
Introduce our services using field officers
Conduct seminar presentation traditional and new services on regular basis
Print out fliers and business cards and strategically drop them in offices, libraries, public facilities etc
Use of the company’s social media platforms
&
Use of the company’ online business platforms
Post information about our company and the services we offer on bulletin boards in places like shops, offices of SMEs etc
Placing advert on newspapers, local publication in Nigeria regarding the company and the services it provides
Leverage on referral networks such as agencies that will attract clients who would need our customized services
Leverage on our loyal customers to attract other clients
Engage in direct marketing approach
Encourage the use of word of mouth marketing from satisfied customers/clients
Leverage on referral networks such as agencies that will attract clients who would need our customized services
View some of our Projects
View some of our projects to gain insight about our expertise, creativity, and the quality of output
Email us
Be informed that our esteemed team remains at your disposal for any inquiries or concerns you may have regarding Ultimate Zone services. Rest assured that our team is steadfast in providing top-tier support, and we pledge to extend our fullest cooperation to cater to your needs.